Apple Falls Short of Publishers’ Expectations

By Gemmie Caranay, | January 18, 2016

Timothy Donald "Tim" Cook is an American business executive, and is the chief executive officer of Apple Inc.

Timothy Donald "Tim" Cook is an American business executive, and is the chief executive officer of Apple Inc.

It seems that the latest update released by Apple rendered short expectations. It points out that the Apple News was not able to fully attain the outlooks of the publishers.

According to a report from The Wall Street Journal, it was just recently that Apple announced and released a new app designed that the online world can utilized. It boasts of features that allows the consumers or users to read news on their mobile devices. however, despite the aims of Apple to provide these services, the publishers are not fully satisfied with the way things went.

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Furthermore, it points out that Apple failed to gather relevant data particularly for its audience data. This led onto relaying inaccurate info for the publishers. Even though this is not what Apple had in mind, it led to dissatisfaction for its new product. Although many had hoped that in the media business, it would aid in the rise of providing relevant information.

Meanwhile, Eddy Cue, Apple's senior vice president of Internet software and services, stated that the firm is finding ways and solution to provide a fix for the issue. He further explained that the company is willing to address the concerns of the publishers.

However, it was reckoned that even though Apple provides the quick solutions, the publishers could not help but be unenthusiastic. The product was supposed to be a cutting edge of technology that it would enhance digital news. However, it was doing the exact opposite of what it's meant to do.

Meanwhile, it is clear as ever that damage has been done and that despite the aims of the company to correct its shortcomings, more hurdles needs to be overcome. Moreover, Fortune reported of the importance of providing effective countermeasures to aid in the prevailing issue. It relayed how Apple News has a major glitch that could destroy the firm's credibility to provide reliable digital news.

Information is a vital thing, which is why the publishers were expecting more from Apple. As a company that leads the world in providing cutting edge technology, it was reckoned that the company would excel in its product offering which was the Apple News.

In order for Apple to reclaim its place in digital news, it needs to address the present crisis surrounding the features of its recent product offering, the Apple News. In addition, to gain back the favor of the publishers, more updates and quick resolutions are vital for its success.

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