Tesla Model X: CEO Elon Musk cancelled car order after blogger blasted launch event’s tardiness

By Steve Pak, | February 05, 2016

Tesla Model X

Tesla Model X

Elon Musk has cancelled the Model X crossover SUV order by a customer after the blogger posted an open letter to the Tesla CEO last fall criticizing the electric vehicle's (EV) launch event. The Tesla customer complained that the September event started late and that the company's founder used bad judgment by not apologizing for the late start.

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Tesla's launch event started almost two hours late, according to BGR. Venture capitalist Stewart Alsop argued that Musk's action was unfair to the people attending the event.

Multi-billionaire Musk cancelled Alsop's Model X order for the $132,000 e-car. The latter had already made a $5,000 deposit.

Alsop then made a second blog post about his cancelled car order with the title "Banned by Tesla!" The blogger shared that Musk phoned him to tell him that his first post was a personal attack, according to CNN.

He also wrote that he was disappointed that Musk had cancelled his order for a Model X vehicle. Alsop claimed the reason was Musk was not comfortable about him owning a Tesla car.

The former journalist also tried to show that Musk's action made no sense. He explained that when he made a negative comment about his BMW X1 car the automaker's CEO did not take back the vehicle.

Alsop pointed out that he had written several articles and blog posts that criticized products, people, and companies. However, he had never been stopped from doing business with those businesses.

The venture capitalist explained that he realized after criticizing the Tesla CEO's actions he would never be allowed to purchase a Tesla car. He will have to keep driving his BMW X1.

Musk used a tweet to respond to Alsop's post. He said that a slow news day was the reason the issue of the "super-rude customer" was getting a lot of attention.  

Tesla has not commented about the cancelled car order. It also did not explain why the company can choose not to do business with its critics.

This year Tesla shares have dropped almost 30 percent. The company's investors are concerned that cheap gas prices could decrease demand for EVs when it launches its $35,000 Model 3 sedan.  


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