Apple CEO Steve Jobs was not a fan of chats with Wall Street analysts. His successor, Tim Cook, has, however, developed his own communication code.

Not being fond of Wall Street analysts, Jobs rarely showed at quarterly earning calls. When the iconic CEO of the tech giant did make an appearance, he usually focused on firing shots at rivals.

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Job's preference explains why current Apple CEO Tim Cook, who then worked as one of Job's underlings, had to take on the job of communicating strategies and operational results to investors. While Cook lacks Job's gift for the zinger, Fortune says Apple's six-year CEO has developed his own code.

USA News noted that everyone is interested in how much money Apple has and what it does with it. Cook's goal seems to be to give out enough information to back up Apple's successful financial reports. The CEO has to successfully prove the company's claims of continuous progress while staying inside the boundaries of not giving out too much information that might make it possible for rival companies to uncover how the tech giant is performing.

During the presentation of Apple's fiscal second quarter result on Tuesday, Cook demonstrated one of his favorite communication technique - the Fortune 500 measuring stick. The CEO claims that Apple's services business is growing so much that its revenue is nearing a Fortune 100 company. He added that the sales of Apple watches and AirPod earphones made the revenue of a Fortune 500 company in the past year.

Cook also used percentages to report Apple's performance without having to drop actual dollar amounts. He said that App Store revenue was up by 40 percent while Apple Music sales enjoyed a double-digit percentage increase.

As anticipation increases over the unveiling of the iPhone 8, analysts wonder how it will affect Apple's financials.