The previous years have showcased technologies that took the visual experience from devices to a whole new level. Several wearable devices have hit the market, specifically the virtual reality (VR) headsets.

However, tech enthusiasts wonder when will the Cupertino-based tech giant, Apple, jump on the bandwagon. As per the latest rumors, the company is on its way to launch its own wearable technology, but instead of another VR accessory, it will be the Apple AR (augmented reality) glasses.

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It will be a huge feat for Apple to launch its very own AR glasses, although the company might not be the first to introduce such technology. According to the latest reports, other companies are also working on their AR wearable device. For one, a private start-up company known as Magic Leap has been reported to launch its own wearable AR technology soon.

There is also HoloLens from Microsoft that may overtake the release of Apple AR glasses. Although, the Redmond-based tech company is still in the process of testing its features and feasibility. Another potential competitor of the Apple AR glasses is the rumored AR wearable technology from Mark Zuckerberg's Facebook company. If the rumors are anything to go by, Apple is planning to catch up and set a target release date for the AR glasses in 2018.

It is rumored that Apple is beginning to prioritize the augmented reality department, with the company preparing for its next big launch in the next several months. After introducing the AirPods and iPad Pencil, the Apple AR glasses appears to be next in line. Of course, the tech giant might not be able to work on the AR technology soon as Apple remains focused on the future iPhone models.

It is more likely that Apple will release an AR wearable over a VR headset, given that Apple CEO Tim Cook already expressed his interest in the AR technology. In an interview with ABC's Good Morning America in 2016, Cook said that augmented reality is "larger" compared to virtual reality.

He cites the AR technology's defining characteristic that allows people to "sit and be very present talking to each other" and have other visual features present for both parties. Cook also believes that the buyers' interest on VR will decrease over time.