Netflix has announced that it is replacing its five-star rating system with thumbs up/down beginning in April.

The Verge reported that Netflix Vice President of Product Todd Yellin made the announcement on Thursday, March 16.

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"Five stars feels very yesterday now. We're spending many billions of dollars on the titles we're producing and licensing, and with these big catalogs, that just adds a challenge," said Yellin.

In an exclusive interview with Business Insider last year, Netflix Chief Product Officer Neil Hunt revealed that the company was planning to find a better replacement for its five-star rating system as they found people "subconsciously trying to be critics."

"When they rate a movie or show from one to five stars, they fall into trying to objectively assess the "quality," instead of basing the stars on how much "enjoyment" they got out of it," Hunt told Business Insider.   

Hunt cited for example that a person who had fun watching a crappy movie can still give a two-star rating.

Netflix sought to find a better way to gauge how viewers enjoyed the movie and not just how objectively good they thought it was.

In addition to the thumbs-up/thumbs down system, The Verge also reported that Netflix would be incorporating a percent matching where a percentage on how likely a viewer will enjoy the movie will be shown below a title.

Yellin explained that the percent matching is personalized and matches viewer with movies based on their interests or earlier activity.

Netflix will also match subscribers based on a global database of activity and not by local markets.  The company said it has found that its subscribers are interested in watching contents produced in other countries with subtitles.