By Girish Shetti, | January 05, 2017
GoPro said on Wednesday at the ongoing annual Consumer Technology Show that its tests on the Karma Drone is almost complete. (YouTube)
GoPro will give its much hyped Karma drone another chance to take flight. The American tech company said that it will re-launch the much-hyped product in market this year. However, GoPro has not given any specific date for the re-launch.
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GoPro said on Wednesday at the ongoing annual Consumer Technology Show that its tests on the Karma Drone is almost complete. The company said that it will reveal more information about the re-launch in early February.
GoPro decided to recall the Karma drone barely 16 days after it was launched in November last year. The recall decision was made after Karma's customers started witnessing "power loss" problems while flying the drone.
GoPro offered to refund customers after the recall. However, many consumers who were expecting replacement units were left disheartened.
The Karma drone priced at $799 was supposed to help GoPro consolidate its place beyond the company's conventional market of action cameras. The company was hoping that the drone sales would drive its fading sales ahead of the festive season.
However, the recall embarrassment could not have come at a worse time, with the Silicon Valley-based company probably enduring its worst phase since its inception in 2002. GoPro's quarterly results in 2016 depicted a very grim future, with management announcing a 15 percent cut in the company's workforce to trim over its growing losses last year.
The poor quarterly results also took huge toll on the company's shares, with its stocks trading mostly in the red zone during a large part of 2016.
GoPro will again come under intense scrutiny when it announces its fourth quarterly results. Although market expectations are very low, many analysts still hope for better sales projections following the news of Karma drone's comeback.
However, several analysts feel GoPro is riddled with so many incremental problems that Karma drone's comeback will hardly make any difference, and the company will continue to face tough times for most of 2017.
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