Google Pulls the Plug on Developing Self-Driving Cars

By S. Rina, | December 13, 2016

 The autonomous vehicle segment is rife with competition. (Pixabay)

The autonomous vehicle segment is rife with competition. (Pixabay)

Google is believed to have shifted gears on its project related to autonomous vehicles.  The company is realigning its vision and is looking to partner with automakers to develop more conventional vehicles. The tech behemoth may start an autonomous ride-sharing program by the end of the coming year.

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According to The Information, the project is likely to be taken away from Google X and may be absorbed by Google parent company, Alphabet. The company is believed to have hired some new employees to work under the leadership of John Krafcik, a former Hyundai executive.

In May, Google announced its collaboration with Fiat Chrysler. The automaker is now developing a new prototype vehicle, based on its Pacifica minivan. The new prototype may be used for commercial services after it is successful tested.

Google is expected to hold a breakfast event on Tuesday. The company did not disclose the detailed agenda. However, the invitation letter stated that there would be photograph time with a prototype. The company has not shown off its Chrysler Pacifica minivan yet. The minivan is equipped with Google radar and Lidar. The minivan also has camera technology to allow it to operate autonomously.

The autonomous vehicle segment is rife with competition with major technology and auto companies clamoring to develop such cars. However, technological and regulatory challenges have made these ventures risky. Apple is also believed to have shelved the idea to develop a self-driving car, in favor of more nuanced, software-based approach. 

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