Amidst rumors that Apple is struggling to shoot up iPhone 6 and iPhone 6S sales since release, an iPhone 7 feature is reportedly drawing public interests. Rumors are spreading that Apple is planning to make use of camera technology that will set iPhone 7 series best among competitors.

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iPhone 7 and iPhone 7s is reportedly coupled with a more advanced signal image processor integrated into its A11 chip, Motley Fool reported. Also, analyst Timothy Arcuri from Cowen and Co. revealed that the company is now on the process of finishing the special OLED display technology of the upcoming series.

Previous reports also featured leaked images that are going around the Internet in China on Jan. 7. It showed a backlight assembly which will reportedly come with Apple's next flagship device. The image reveals that the backlight will have an adjusted layout, which suggests that the upcoming iPhone 7 will feature updated 3D Touch sensor design.

Comparing the iPhone 7's backlight assembly to the ones found in its predecessor the iPhone 6s, the leaked images revealed some repositioned flex cables along with what appears to be a contact for the 3D Touch hardware that has been slightly moved. The images were spotted from a social networking app called WeChat and was initially posted by the Taiwanese blog site Apple.club.tw. 

The leaked backlight assembly photos were identified to be that of the upcoming Apple iPhone 7 because of the distinctive mark found on the part. It was a tiny Apple logo but not too small to be spotted on the biggest flex cable.

The Apple tech giant is reportedly working on its latest force sensing tools for mobile devices mainly intended for the iPad series. Apple experts believe that the 3D Touch may not have been featured in the tablets due to some issues regarding its intricate scaling designs.

Given the latest scalable 3D Touch technology, analysts shared with Apple Insider that it might not arrive with the much anticipated iPhone 7. Instead, it might roll out with the up and coming iPad Air 4 or perhaps the next-gen iPad Pro device.