Yahoo Updates Homepage, News App With More Customized Content

By Steve Pak, | January 29, 2016

Yahoo Logo

Yahoo Logo

Yahoo has rolled out a momentous update for its homepage and mobile app that is designed to keep users informed about the latest news and talk about hot topics. The new web browser and app for smartphones and tablets will now show the latest and biggest stories in a news stream after people have used their Yahoo ID to log in.

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 Since its founding in 1994 Yahoo has used a "website-first" approach to its Internet site. That continued after the company launched Android and iOS apps.

However, Yahoo has noted that the latest updates focus on many recent trends. That was through a message from Senior Vice President Simon Khalaf and Vice President of product management Dave Bottoms.

One major change will be Yahoo's use of the app model, according to Venture Beat. Khalaf explained that Yahoo users' surfing behavior shows that they have become used to app-like platforms, so the company will change the old model.

The Senior VP also explained that people get their news stories in one place, but they comment about it somewhere else. Yahoo hopes to blend the consumption and conversation of news.  

It has also learned that from mobile data that people have more free time. Therefore, they want to get their online content from many different angles.

The Yahoo homepage now gives users the chance to share which topics they are interested in. They can also make comments about a certain story, and then reblog it using social media.

For example, a person with a Yahoo account  could learn about a hot news story from CNN. They could then be shown reports from other media outlets such as CBS, NBC, Reuters, or AP.

Yahoo news stories are also now more smooth-running,  and appear on the same screen of an article instead of a new browser tab. Users can then scroll down to the next article.

It is also easier for Yahoo fans to make comments now. They are in-line so it is simpler to read people's positive or negative reactions to news stories.

In other Yahoo news, the company announced on January 28, Thursday that it is downsizing its regional operations and mainly in Latin America, according to Tech Crunch. It has closed its Mexico City and Buenos Aires offices.

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