Ikea, Apple Taking Your Shopping to a New Level; Augmented Reality to be Employed

By Jacques Strauss, | June 20, 2017

The potential use of augmented reality technology for Ikea's business.

The potential use of augmented reality technology for Ikea's business.

The partnership of Ikea and Apple will take shopping to a whole new level. By employing the power of augmented reality or AR technology, shopping for furniture, for instance, will be much easier with the Swedish company.

The relevance and potential of augmented reality have been highly noted by Apple's CEO Tim Cook. It is no secret that Apple is developing its own AR technology, racing against other tech giants like Facebook and Google.

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In view of the given facts, Apple's latest event highlight the iOS 11 likewise hinted the future of their AR technology. During the event, the company briefly referenced the practical use of augmented reality for the commercial and shopping industry.

"We've talked to IKEA, and they have 3D images of their furniture line. You're talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home... You'll see things happening in enterprises where AR is ­fundamental to what they're doing. You're going to see some consumer things that are unbelievably cool," Bloomberg quoted Apple CEO Tim Cook as saying.

Ikea on their part confirmed about an app being developed that will utilize mainly an augmented reality. As to the company's perspective, such app will be the first AR app of its kind, which will be going all-in with the technology.

"This will be the first augmented reality app that allows you to make reliable buying decisions. It is our ambition, but I can not promise that it will work in the first version. Ideally, you could put a sofa in your home with the help of the app, and then with one click add it to your shopping cart on the e-commerce site. But we have a tight deadline," BGR quoted Ikea's digital transformation manager Michael Valdsgaard as saying.

Watch here below other AR technology use for Ikea:

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