One of the most prominent fashion brands in the world, Hugo Boss, has announced that it will be releasing a new Android Wear device called the Touch. The announcement was posted on the Android Wear Twitter account.

According to Ubergizmo, details of the said device have not been revealed. The only thing that is clear is that Hugo Boss will have its newest Android Wear Called the Touch. It is presumed that information like features, specs, battery life, and other details will be revealed later.

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Meanwhile, the International Business Times has noted that Hugo Boss is not the only fashion brand to veer into the smartwatch market. Tommy Hilfiger and Diesel revealed their latest Android Wear 2.0 watches at Baselworld 2017.

Hugo Boss' Touch will reportedly come with a leather band option. It is created with a carbon black IP stainless steel, which makes it look like a typical formal timepiece, not a smartwatch.

The Touch will also support Near Field Communication (NFC). NFC provides two-way communication which allows users to send and receive data, without relying on 3G, LTE, Wi-Fi, or otherwise. Unfortunately, it will not have any heart rate sensor.

Hugo Boss' Touch is set to be released on the market in August for $395.

Meanwhile, the T24/7You smartwatch from Tommy Hilfiger is priced at $299.

Finally, Diesel's rugged and sporty looking smartwatch On is said to be the rarest to find. It will reportedly come with a Snapdragon 2100 chipset and is expected to cost $325.