GoPro Integrates Quik Editing App to Huawei's New Smartphones

By Prei Dy, | February 27, 2017

GoPro Inc. has announced its plan to integrate Quik editing app with Huawei's new smartphones. (YouTube)

GoPro Inc. has announced its plan to integrate Quik editing app with Huawei's new smartphones. (YouTube)

GoPro Inc. has teamed up with Huawei Technologies Co., announcing its plan to integrate its mobile editing app Quik with the Chinese company's new devices, the P10 and the P10 Plus smartphones, Bloomberg reported.

The Quik editing app will be preinstalled and will serve as the default editing choice for Huawei users, GoPro announced at the Mobile World Congress on Sunday. GoPro hopes that the app will encourage users to buy more of their products and capture videos that can be edited on the app.

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The latest move is part of GoPro's push to establish its brand in China, as it is suffering from a sluggish US demand. GoPro faced a difficult time last year with weak sales, forcing the company to lay off 15 percent of its workforce. The action camera maker also had to call back thousands of its Karma drones in November, just two months after its launch, because of battery issues, according to CNET.

Even though Huawei has not fully saturated the United States, GoPro's move to collaborate with the Shenzhen-based firm would likely help the American firm expand and grow internationally.

Huawei is the third biggest phone maker in the world. In its Q4 report for 2016, Huawei shipped more than 45 million phones, and over 50 percent of those were in China. Its sales in Asia also doubled in the last quarter of 2016. Huawei's Asian revenue accounted for up to 18 percent of its total sales in 2016, up from 11 percent in 2015.

Aside from selling products and services to over 170 countries, Huawei also started making carrier equipment and has even started producing its own wearable techs.

GoPro's Quik editing app was downloaded over 12 million times last year. It boasts of over 13 million active users each month and more than one million daily active users on both Android and iOS devices.

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