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'Call Of Duty: Infinite Warfare' Sales Underperformed, Series Going Back to Basics

By Edson Kyle Encina, | February 10, 2017

The "Call of Duty: Black Ops 3" Update 1.22 would be released on May 10 and is 2.29 GB on both PlayStation 4 and Xbox One. (YouTube)

The "Call of Duty: Black Ops 3" Update 1.22 would be released on May 10 and is 2.29 GB on both PlayStation 4 and Xbox One. (YouTube)

"Call Of Duty: Infinite Warfare" sales did not meet the expectations of publisher Activision so a drastic change is needed to keep the franchise alive. The "Call Of Duty" series has constantly evolved over the years.

The first "Call Of Duty" game released back in 2003 where the game had a realistic portrayal of World War II. Fast forward to "Call of Duty: Infinite Warfare" and the franchise is now leaning towards fantasy warfare compared to the authenticity of the first.

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According to Gamespot, Activision COO Thomas Tipple revealed the "Call Of Duty: Infinite Warfare" sales, and it was below their expectations. Although the game was of "high quality" and it was "innovative" Tipple mentioned that it still "underperformed."

Tipple isn't the only one who believes this is the case, Activision CEO Eric Hirshberg also feels the same way. According to Polygon, Hirshberg mentioned that the innovations in "Call Of Duty: Infinite Warfare" were well received by some.

However, Hirshberg explained that major changes in its setting just "didn't appeal" to many of the fans. The drastic change in setting made "Call Of Duty: Infinite Warfare" stray from its roots.

The source even emphasized how bad the critical reception of "Infinite Warfare's" trailer was. The "Call Of Duty: Infinite Warfare" trailer premiere has garnered about 4 million dislikes.

With that said, Activision might need to take cues from their competitor Electronic Arts. EA has revamped their "Battlefield" franchise by going back to the old WWI setting. Fans have frequently compared the "Call Of Duty" franchise to the "Battlefield" series.

Ironically, Activision might have to follow the steps of their competition, or at least a similar approach in going back to the series' origins. It's also vital to remind longtime fans why and how they loved playing the COD franchise in the first place.

Now Activision is putting the "Call Of Duty: Infinite Warfare" sales behind them as they look forward to the future. As for the future of the series, it will start with the next "Call Of Duty" which is hinted to be a return to the series' roots.

Sledgehammer games will be developing the upcoming game which will once again feature "traditional combat." Sometimes, the best way for a series to progress, is to bring it back to how it started.


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