Google has collaborated with H&M digital fashion house Ivyrevel to launch a project, dubbed as 'Coded Couture' to make dresses based on the personal data of smartphone users.

"We're about to change the fashion industry by bringing the customer's personality into the design process through data technology," Aleksandar Subosic, Ivyrevel's co-founder, said. "To get a unique piece of clothing today you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience."

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The program aims to monitor and gather information from users based on their personality and lifestyle including their travel destinations, daily routine, to name a few. These data will be used to make a 'Data Dress' starting at $99.

"The data dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives," Subosic noted.

Google will utilize its new Awareness API, which was launched during the I/O developer conference in 2016, to make this customized dressing platform possible. Google's Awareness API uses all the phone's sensors to get as much information about the user as possible.

By that, it means it could sense if the user is walking or running, pick Bluetooth beacons, determine the exact location, among others. All these data will only be accessed with users' permission, according to IBT.

Google and Ivyrevel's 'Coded Couture' app could be an answer to every girl's 'What to wear?' problem. Users have to specify the occasion they are attending, for example, a gala or party. And then the app does it magic by attributing details based on the information it gathered.

While most fashionistas could not wait to get their hands on the new style app, it is still currently in a closed alpha stage but will be launched in beta later this year. Users can sign up at Ivyrevel's Coded Couture site to register. (Click here.)

Are you excited about what Ivyrevel's Coded Couture app could create for you?